A couple of months ago, I was approached by specialist cycling website Stolen Goat to produce some cycling related tweed bags, including a range of musettes. Now being a very fair weather cyclist myself, I didn't know what a musette is. It turns out it's a very basic feed bag for roadies. You can see them being handed to speeding cyclists in the Tour De France. Here's one from the 1959 tour.
Traditionally they're made from light cotton and are disposed of after use. My brief was to create a 21st century version of this classic bag, for the modern urban gentleman. The size was to be kept to the traditional dimensions, but its use would be less for high energy protein bars and more for iPad and notebook. It also needed to be weatherproof. Unfortunately we don't have the French summers over here.
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